Ökonomie
Primark to launch home delivery service despite ‘challenging’ market
Chain has long avoided deliveries in Great Britain but says a shift now offers ‘opportunity for profitable growth’
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Primark will offer home delivery in Great Britain for the first time as the fast-fashion retailer seeks to revive flagging sales.
The company, which already offers a click and collect service, has long avoided home delivery, arguing that its low prices made it too difficult to absorb the cost of packing and shipping orders.
