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KFC’s arrival at Italian ski slopes angers food and mountain purists
Fast-food outlets on slopes at two prestigious Dolomites resorts are Italy’s first, with legal action threatened
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Skiers on the slopes of two of Italy’s most prestigious resorts will be able to dine from buckets of fried chicken between runs this winter as the US fast-food chain KFC prepares to open outlets, infuriating mountain and food purists while prompting a prominent businessman to threaten legal action.
KFC will open its first high-altitude restaurants on the slopes of Cortina d’Ampezzo and Madonna di Campiglio, in the Dolomites, on 5 December, an initiative the company said was aimed at “surprising people” and “reaching places” where nobody would expect to find it.
