Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

Global sportswear brand is suing online retailer in the federal court for selling clothes featuring ‘deceptively similar’ design

Australian Associated Press

Published Oct 9, 2026

Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

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Global sportswear brand Adidas claims Australian label White Fox is trying to trade off its reputation by infringing its distinctive three-stripe trademark.

Adidas is suing the online fast-fashion retailer in the Federal Court for selling clothes with a four-stripe design, which it argues is deceptively similar to its classic design.

Source: The Guardian ↗

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Adidas accuses Australian label White Fox of ‘trading off its reputation’ with use of four-stripe branding

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