Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion

Exclusive: Analysis shows cost of chicken fillets, potatoes and donuts rose during supermarket giant’s three-month promotion

Catie McLeod Consumer affairs reporter

Published Sep 11, 2026

Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion

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Woolworths raised prices for popular items – including a 33% mark up on chicken fillets – within days of promising to freeze prices on 300 “family staples” for three months to help customers with the cost of living.

Pricing data, compiled by comparison website CW Scanner and provided to Guardian Australia, shows the supermarket chain increasing the prices of at least four key products after starting the three-month “Price Freeze” promotion on 1 May.

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Woolworths increased prices of at least four ‘family staples’ during ‘Price Freeze’ promotion

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