“Milk Logic” bought the owner of the brand of plant drinks 5Yes!

The company “Milk Logic” has completed the acquisition of LLC “Polygreen”, the owner of the brand of plant drinks 5Yes!, according to the company’s release received by RBC. The amount of the transaction was not disclosed.

“We hope that the integration into the large family of “Milk Logic” will allow us to strengthen the scientific and production base of the brand and lay a reliable foundation for its growth both in HoReCa and among consumers,” said Yakub Zakriev, CEO of “Milk Logic”, adding that the brand is well known to market professionals, and its products are of high quality.

The brand belongs to the premium segment and is focused primarily on coffee shops and restaurants. His portfolio includes plant-based beverages and professional solutions for HoReCa. The company's revenue by the end of 2025 amounted to 521 million rubles.

“Milk Logic” plans to expand the range of 5Yes! in all sales channels, preserving the formulations, key advantages of the product and the approach to working with partners. The 5Yes! team will remain with the company and continue to develop the brand.

The acquisition was the next step towards the implementation of the Strategy 2030, which involves increasing the company’s share in the plant products market and expanding its presence in the HoReCa segment.

In 2022, Danone announced plans to give up control of its core business in Russia. In the future, the company's shares in the Russian "daughter" were transferred to the management of Rosimushchestvo. Two months later, Danon Russia JSC was renamed H&N and began using the Health & Nutrition brand. In 2023, the company decided to rename the “Milk Logic”.

The release also provides market data: plant drinks in Russia are growing at double-digit rates. In 2025, sales grew by 18.4% in physical and 23% in value terms, and since the beginning of 2026, the growth rate has continued.

In mid-August, “Milk Logiki” announced plans to build a plant on the basis of a Mercedes warehouse in the suburbs. The new dairy plant will be located on the territory of the Northern Sheremetyevo Industrial Park. Last summer, the Chairman of the Board of Directors of H&N Ruslan Alisultanov told RBC that until 2030, about х100 billion will be invested in the development of the dairy producer.