Online sales of cosmetics on marketplaces increased by more than 40%
The total volume of cosmetics sales at the three largest Russian marketplaces in the first half of 2026 reached 504 billion rubles, estimated the company Easy Commerce. According to her, this is 42% more compared to January-June last year. The study took into account the five largest categories, including decorative cosmetics, care products for women and men, electronic devices and home care devices (beauty gadgets), as well as perfumes.
The total volume of cosmetics sales at the three largest Russian marketplaces in the first half of 2026 reached 504 billion rubles, estimated the company Easy Commerce. According to her, this is 42% more compared to January-June last year. The study took into account the five largest categories, including decorative cosmetics, care products for women and men, electronic devices and home care devices (beauty gadgets), as well as perfumes.
