“Avto.ru” notes the growth of female audience in the structure of users of the service

Women are becoming more among the users of “Auto.ru”, said in an interview with “Kommersant” the head of the service Ksenia Zaretskaya. Now, according to her, the ratio of female and male audiences on Avto.ru is about 50 to 50, but there are no significant fluctuations.

“We also see a young audience: people are growing up, and they are beginning to be interested in personal cars,” said Ms. Zaretskaya. However, during the period of “high hype” around car sharing and other mobility services, Avto.ru observed a redistribution of demand in large cities, including Moscow and St. Petersburg, the head of the service added.

Later, “all this smoothed out,” said Ksenia Zaretskaya. There are still many regions in Russia where it is difficult to move without a car in the property, so it becomes an important part of life, the head of Avto.ru concluded.

Read more in the interview with “Kommersant” the head of “Auto.ru” Ksenia Zaretskaya.