The owner of Nielsen and GfK sold assets in Russia
The international research group Nielsen/GfK has completed a deal to sell its Russian assets - the former GfK (since 2025 it operates under the name ICMR) and Nielsen. The new owners were investor Konstantin Leonovich and General Director of GFC-Rus Alexei Dorofeev.
The international research group Nielsen/GfK has completed a deal to sell its Russian assets – the former GfK (since 2025 it operates under the name ICMR) and Nielsen. The new owners were investor Konstantin Leonovich and General Director of GFC-Rus Alexei Dorofeev. This was reported by RBC in the press service of ICMR.
Nielsen and GfK are among the leading analysts in the consumer and market research market. GFC-Rus is a former Russian division of the analytical agency GfK. Since 2025, the company has been rebranding and operating under its own ICMR brand in the Russian market. At the same time, the legal name is still GFC-Rus LLC.
As a result of the transaction, 60% of GFC-Rus LLC was bought by Mr. Leonovich’s company, and another 40% by a company owned by GFC-Rus CEO Alexei Dorofeev. Also owned by Konstantin Leonovich LLC “Conversion” bought a 100% stake in LLC “Ay C Nielsen”. According to RBC, Mr. Dorofeev will also head this company.
