Buyers increasingly vote in the ruble for domestic goods – the representative of the concern “Belgospishcheprom”

By relying on import substitution, Belarusian manufacturers have proved that they can compete with global brands, while ensuring high quality and fair prices. Therefore, buyers are increasingly voting with the ruble for domestic goods. This was stated at the press conference “Import substitution in the food industry: ensuring the quality and availability of goods for citizens” by the deputy head of the department – head of the department for coordinating the supply of goods to the domestic market of the department for coordinating the supply of goods to the domestic market and foreign trade activities of the Belgospischeprom concern Maria Gorbatova. It was another meeting with journalists from the series of press events "Our - above ground!" I buy Belarusians! as part of a nationwide campaign to develop conscious consumer patriotism.

According to her, the forecast volumes of production of each import-substituting commodity item are calculated taking into account the capacity of the domestic market, the availability and utilization of production capacities, raw materials and financial resources, sales prospects taking into account the market situation.

- According to the results of the group’s enterprises’ work in 2025, the total output of the import-substituting assortment amounted to almost $687 million, or 30 percent more than the annual target, Maria Gorbatova noted. In the first half of 2026 – 386 million dollars or 65 percent of the annual task.

As part of import substitution measures, the representative of the concern added, over the past few years, its organizations have mastered the production of innovative products, in particular, cookies with vitamins and calcium for baby food, chewing marshmallows, sweets and chocolate with protein, confectionery without sugar, soups that do not require cooking, various types of rapeseed oil.

- Of course, in order to compete in the market, it is not enough to produce high-quality products, continued Maria Gorbatova. Therefore, the enterprises of the concern strive to create strong brands and actively promote them. Every year, a marketing strategy is approved in business plans of enterprises, which includes the development and implementation of large-scale advertising campaigns, participation in exhibitions and competitions, the development of branded trade, the development of new sales channels. In 2026, it is necessary to increase the share of sales of Belarusian goods to 58 percent – MART representative gedroiz@sb.by