This year, residents of Mari El began to make repairs more often
In Russia, the demand for housing has increased.
At the same time, Internet traffic to the sites of construction stores and services for finding specialists increased by 61%, and in Mari El this figure reached 92%. This is stated in a joint study by MegaFon and Profi.ru.
The most popular services by the number of orders created for January - September 2026 were plumbing, electrician services and washing machine repair. Among individual services, a noticeable increase in demand was shown by the laying of large-format porcelain stoneware (+80% compared to the same period in 2025), the repair of plastic windows (+77%) and the laying of granite on walls (+76%).
According to the operator, the main audience of the sites of construction stores and search for masters are residents of Mari El from 35 to 44 years old – they account for 43% of all visitors to specialized sites. Another 27% are users aged 45 to 54 years. Students and young people from 18 to 24 years old, on the contrary, come to such resources less often than others, their share reaches slightly more than 1.5%. Men are 90% more likely to be interested in materials and construction work than women and form 66% of the audience.
The largest activity of buyers on profile sites of the operator analysts recorded from the second half of the week and on weekends. Residents of the republic prefer to look for construction materials on Sundays, and contractors for repairs on Thursdays. It is in these days that the peak of Internet traffic consumption is observed on specialized resources.
