In March discussed the promotion of domestic hygiene products

Today, on October 8, at the site of the Ministry of Antimonopoly Regulation and Trade chaired by First Deputy Head of the Department Tatyana Shevtsova, a seminar on the topic “Promotion of domestic sanitary and hygienic products and personal hygiene products” was held. Representatives of state bodies, industry concerns, manufacturers, retailers took part in the event. Details are reported by sb.by.

It should be noted that sanitary and hygienic products and personal hygiene products are included in the list of goods required for availability for sale in the shopping facility. Therefore, it is important to know about the opportunities of manufacturers. By the way, before the seminar, an exhibition of hygiene products of domestic manufacturers was organized to acquaint the meeting participants with the range and quality of products.

Tatiana Shevtsova drew attention to the fact that the goods in question are in the daily routine of every family.

- The volume of consumption is large, but we have enough producers who are able to provide the domestic market with these products. Moreover, they have reserves to increase production volumes, Tatiana Shevtsova noted.

According to the First Deputy Minister, the purpose of the meeting is to identify problematic issues, establish interaction between manufacturers and retail networks and increase sales of domestic products.

During the seminar, presentations were made by representatives of Bellesbumprom and Bellegprom, who spoke about production capacities and novelties, nuances of cooperation. In addition, the participants identified problematic issues, including difficulties with the entry of new products on the shelves, insufficient advertising from manufacturers and weak marketing interaction with trade, the use of names in a foreign language.

- Many positions are closed by our manufacturers, so it is important to expand the representation of this product in retail facilities, to emphasize that these products are of Belarusian production, therefore, high-quality, Tatyana Shevtsova believes. — I urge citizens to try our products (sangygens — approx. aut.), it is not inferior to imported analogues and at the same time at times cheaper.