VTB: the sale of mortgaged cars has doubled

For more effective promotion, the bank expands sales channels: since October, pledged cars are exhibited at Drom.ru, one of the largest Russian sites for the sale of cars, special equipment and spare parts.

Most often in the segment of mortgage cars buyers choose Lada: this brand accounts for a quarter of transactions. This is followed by KIA (14%), Hyundai (12%), Volkswagen (10%) and Chery (7%).

The average price of sold cars was from 0.5 to 1 million rubles - this range accounted for 38% of transactions. 27% of cars were sold cheaper than 500 thousand rubles, 19% - in the range from 1 to 1.5 million rubles and 11% - from 1.5 to 2 million rubles.

VTB sells pledged cars at the three largest automotive sites - Auto.ru, Avito.Auto and Drom.ru, as well as on its own service Commission. The multichannel model allows you to take into account the specifics of the audience of sites in different regions: in particular, Drom.ru has a high coverage in the eastern part of Russia.

The appearance of VTB offers on Drom.ru caused a noticeable interest of the audience: for the first 9 days, ads received more than 160 thousand views, and almost 5.5 thousand users added them to their favorites.

The growth in demand for collateral vehicles reflects the interest of buyers in the segment: such cars are sold at attractive prices, while transactions are carried out in a transparent format. We see that the audience has become more active in using online platforms to search for and buy such assets. Therefore, it is important for the bank to be present where demand is concentrated and to provide a single convenient purchase scenario regardless of the site. Expansion of sales channels helps to find buyers faster and shorten the period of sale of non-core assets, said Evgeny Novikov, Head of VTB Financial Settlement Department.