Belarusian products are beyond praise. Shopping with the Chairman of the Grodno Regional Council of Deputies

“Belarusian manufacturers every year only increase the level of products”: walked along the shelves with the Chairman of the Grodno Regional Council of Deputies Elena Pasyuta

Consumer patriotism has become a trend in Belarus, emphasizing trust in the quality of products. Shops have a lot to choose from, and the “Made in Belarus” sign is a source of pride. Numerous tourists for the weekend buy from the shelves of Grodno shopping centers the most popular items of goods: textiles, crystal, knitwear, marshmallows, chocolate and other food. The citizens themselves have long stopped chasing imported brands, preferring domestic ones that are transparent, understandable and always on hearing. Chairman of the Grodno Regional Council of Deputies Elena Pasyuta agrees that Belarusian products are beyond praise.

Despite the busy work schedule, Elena Vasilyevna found time to visit the Central Universal Store, located on the main pedestrian street of Grodno. Here, perhaps, you can really find everything: from souvenir magnets to a chic mink coat.

- For a long time I wanted to arrange shopping, but somehow it did not work out, so I am very happy to walk through the floors, take a closer look, and maybe buy something suitable for autumn. The department store, so I call it in the old-fashioned way, has been transformed in recent years, new pavilions, an escalator, an elevator and even a cafe on the roof of the building, which offers breathtaking views of the ancient city.

Elena Pasyuta draws attention to her image. It seems a strict business style: classic trousers and jacket, but on top of the blouse is beautifully tied a bright green scarf with patterns, which gives femininity and charm to its owner.

- Everything new is well forgotten old, smiles the interlocutor. The color scheme I’m wearing was in fashion more than a decade ago, and now green and chocolate are back in trend. Here, I took it out of the closet - and again fashionista. It is clear that all products are made in Belarus, otherwise I doubt that they would have survived almost in their original form.

We climb to the third floor, which is almost entirely reserved for domestic goods. Outer clothes, dresses and costumes, shoes, handbags and hats - eyes run out. The attention of our interlocutor is attracted by rows of coats of various colors and styles.

The coat of the famous Belarusian brand was fit, and the color really very advantageously emphasized the appearance.

“The price is pleasant, and I have long dreamed of such a color,” the deputy responded to the reflection in the mirror. - I got it!

You need to pick up a purse for a new coat, and here Elena Vasilyevna asked for “the help of the hall.” Beautiful and comfortable were many. But the collective choice fell on the fashionable now elongated brown suede model with a beautiful clasp.

How do you like a solid image? If we talk about food products, in this regard, Belarusians are spoiled by an abundance of manufacturers, but almost everyone constantly comes out with new products that you want to try. Elena Vasilyevna has long formed taste preferences, leaders have decided.

- Every day in my grocery basket necessarily present milk, kefir, sour cream, cheese of various varieties, bread, she says, looking at the design of a small store located near TSUM. I am very glad that the products of the Shchuchin masters of the dairy industry under a new name appeared on the shelves. I have devoted many years of my life to this region, and it seems that the workers of the district have preserved ancient traditions, so I take these products from the shelf with special warmth. But, I confess, I periodically try new products of milk producers from other areas. In taste and color, as they say, there is no comrade, but I am sure each of us has our favorites.

In the meat department, what is not: ready-made cutlets, schnitzels, dumplings ..

- In general, I rarely use semi-finished products, prefer to take fresh meat, make minced meat from it, and then come up with different dishes, the interlocutor smiles. On weekends, when we gather at the table with the whole big family, we often cook kebabs and sausages produced at our Grodno meat plant. I like to cook meat and pancakes with machanka, which are very popular with my family and guests. Belarusian food products have passed the test of time, but most importantly, they are in abundance. Everyone will find something to their taste.

Summing up the results of shopping, Elena Pasyuta noted that the phrase “the buyer of Belarusians” has become so popular among Belarusians that many even forgot that it was not always so. In the dashing 90s stores often met customers with empty shelves

- Tens of thousands of tourists leave Grodno for shopping, and then return again and again. Therefore, we can say that residents of neighboring countries have already become accustomed to our various products. When guests come, with whom we actively cooperate, for example, from the Russian Federation, they are first of all surprised at the quality of our food products, our textile products and other domestic products. For me personally, there was never a question of what to wear or put on the table for myself and my loved ones. Only Belarusian! If we talk about outerwear, which was successfully chosen today, then usually such purchases happen spontaneously. I don’t spend a lot of time on trips to shopping centers or markets, but if I suddenly realize that I need to update something, I immediately go to our branded Belarusian stores. If we talk about business suits, then I prefer Grodno or Brest manufacturers, which have long proven themselves. Hosiery, underwear and haberdashery are also produced in Grodno, and they are known all over the world, the deputy notes.

Weakness to beautiful table linen and home textiles, especially linen, Elena nourishes for a long time.

- For each festive event, a certain set has been prepared, with which memories are associated, the interlocutor says. So my longtime friends and acquaintances always know what to give me, what will please me. Napkins, tablecloths, tableware - all these things create coziness and atmosphere in the house. In this regard, Belarusian manufacturers every year only increase the level of products, some can be called works of art. Very cool we have bed linen, chic blankets and blankets - linen and cotton. Actually, the choice is huge! If we talk about glass, I always buy Neman crystal – both in my collection and as a gift to our foreign friends and partners. They are always delighted with products made using old technologies, almost by hand.

Elena Pasyuta said that she is an active user of social networks and subscribers are becoming more and more:

- This is a unique opportunity for the deputy to get feedback, to understand that you are moving in the right direction. As an example, here I will cite the project “Batskawa Kashulya”, which started on June 1. Already, about 200 chests with linen shirt decorated with national symbols, sewn by our manufacturers from our raw materials, were handed over to the children of Grodno region. People really liked this topic, especially from large families. Comment, smile, smile, touch. This is how love is born for one’s family.

BUSINESS CALL

Marketing specialist of OJSC ELEMA Veronika Mironchik:

- In the minds of many buyers, our products were associated with classic femininity and a strict dress code. However, the modern rhythm of life dictates new rules, and today the company confidently changes stereotypes, proving that classics can be bold, daring and incredibly stylish. The secret of this transformation lies in the skill of the design center team, which translated the DNA of corporate elegance into the language of modern trends. A new audience rediscovers the brand, which, having transformed, has retained its main trump card - the uncompromising quality of planting and fabrics, which buyers have appreciated so much for many years. Thus, the company has become a unique space where a harmonious dialogue of generations is built.

Deputy Director for Ideological Work and Social Affairs of OJSC Glass Factory Neman Valentina Nabogez:

— On September 19, our city-forming enterprise of the city of Berezovka, where 1,200 people work, will turn 143. Every year we develop new products, and artists and our experienced craftsmen work on the creation of exclusive glass objects, each of which is worth its weight in gold. It is important to understand that the company does not work for a warehouse, but focuses on marketing research of specialists and the formed portfolio of orders. I want to surprise customers, and today the assortment range includes about 5 thousand products.

vrublevskaya@sb.by