Anchor project on Kolyma. Multi-brand center of Belarusian equipment earned in the Magadan region of Russia

On October 6, a sales and service center for Belarusian cars opened in the Far East. He earned on the basis of a local enterprise - LLC "Service of quarry machines" in partnership with OJSC "BELAZ". The cluster will unite the platform for the implementation of equipment, the service center, as well as the repair unit of domestic cars.

It is not surprising that the basic enterprise of the new multi-brand structure is a partner of Belaz. The position of Belarusian dump trucks in the Far East is quite strong. From now on, Career Machine Service LLC will be engaged in the entire range of Made in Belarus equipment. First of all, the company is aimed at promoting the products of MAZ, MTZ, AMKODOR.

- Undoubtedly, we see the prospect of supplying equipment of these brands to the Far East. It is primarily associated with timely service, which is extremely important for the consumer. That is, the buyer purchases equipment on the condition that he will be provided with a full range of services. Therefore, I think the prospects for us are quite broad, — said the General Director of the enterprise Sergey Utochkin.

Another important area of the multi-brand structure is the operational repair of equipment. For this purpose, the necessary equipment was purchased, the repair and mechanical workshop of the service center is being modernized.

- In view of the expansion of the range of equipment on the Kolyma land and the need not only for service support, but also for periodic planning and preventive work, the new center concentrates equipment intended for major repairs of units, added Sergey Utochkin.

The Belarusian side considers the new center as a means of more active entry into the market of the Magadan region. The company can become a kind of anchor project for the development of relations with the region as a whole.

- We have the most encouraging plans for the development of cooperation, stressed the Ambassador of Belarus to Russia Yuri Seliverstov. Various Belarusian equipment works on the territory of the region, so it is clear that the conditions for its operation are not the easiest, given the climatic features of the region. But I think that with the opening of this center, the quality of service of our machines will be at the highest level and the emergence of a new enterprise will give additional incentives to increase our equipment here.

Yuri Seliverstov during the opening of the center. Taking into account Magadan, currently 14 multi-brand centers of Belarusian equipment are operating in the Russian Federation. This format of cooperation has proved to be effective, noted the First Deputy Minister of Industry of Belarus Viktor Shchetko. This is an important project that moves forward the entire regional agenda of cooperation in the Union State.

- The opening of such enterprises gives impetus to our trade cooperation. The effect of these centers is to organize quality service. After all, the customer who buys equipment, first of all, thinks that at any time he can get spare parts and quality maintenance of it. The result of the already established multi-brand centers is obvious. In the future, the Ministry of Industry intends to continue such activities, Viktor Shchetko said.

Earlier, the Ministry of Industry reported on plans to open a similar enterprise in each federal district of Russia. In addition to the Magadan region, in 2026 a multi-brand center opened in Voronezh. In previous years, similar structures were created in Tatarstan and Bashkortostan, Novosibirsk, Kemerovo, Ryazan, Orel, Rostov and Samara regions, in Primorsky and Krasnodar territories. Two centers operate in the Omsk region. Seven enterprises are planned to be created in 2027-2030. And in 2026 we should expect another discovery, Viktor Shchetko announced:

- The next multi-brand center, which is now planned for opening, is located in the Saratov region. It will work on the basis of the MAZ dealer center.

korotkin@sb.by