Green means profitable. Sber has increased the rate of writing off bonuses Thank you

In Sbera named the categories of goods that will have the peak of consumer demand during the Green Day

In honor of Sber’s birthday, purchases will become more profitable: from November 12 to 15, the value of the bonuses will exceed the ruble. These days, customers of the bank will be able to use the accumulated bonuses at the festive rate - 1 bonus is 1.85 rubles. Special conditions apply to the products of partners of the Sber ecosystem from the selections in the For Life section of the SberBank Online application. Young customers will also be able to choose products on the festive course, going to them directly from the SberKids app.

This year, Green Day is timed to the 185th anniversary of the bank and for the first time is held in an expanded format - for more than a month customers could accumulate increased bonuses Thank you, then spend them on the festive course. The number of partners of the action became a record and exceeded 50: the largest retailers and ecosystem services joined it.

By Green Day, Sber and Rambler & Co conducted a joint study and found out what Russians plan to buy at autumn sales, how to distribute the family budget and what they are willing to spend more than planned. According to Sber, last year, the most noticeable increase in spending fell on marketplaces, clothing and footwear stores, as well as household goods and repairs. In mid-November, spending in these categories exceeded the usual figures by 20-50%.

From the family budget

As the study showed, autumn sales for many Russians become part of family budget planning. Most often, buyers allocate money for the season of discounts from the general family budget (40%), 16% save for purchases in advance, and 10% pay for them from current income. At the same time, every ninth (11%) expects to use accumulated bonuses and cashback. Last year, during Green Day, Sber's customers wrote off 1.2 trillion bonuses.

For 21% of respondents, this is primarily an opportunity to buy the necessary goods cheaper. Another 11% use discounts to buy more expensive or high-quality things, and the same amount to stock up on the right goods for several months in advance. However, one in four (25%) admit that the season of discounts, on the contrary, leads to unplanned spending.

Close in first place

Nearly a third of the study participants (32%) plan to buy products for the whole family during the autumn sales. The same proportion (32%) do not single out a specific family member for whom they shop first. Another 23% mainly choose products for themselves.

When you have to choose between your own desires and the needs of loved ones, Russians often prefer family. Thus, 22% are ready to refuse to buy for themselves for the sake of their children, 12% for the sake of a spouse or partner, and another 9% for the sake of parents and other relatives. Thus, 43% of respondents are ready to postpone their own purchases for the sake of loved ones.

Among the most popular family purchases during the sales season are household appliances and electronics (17%), clothing and shoes (16%), gifts to loved ones (16%), furniture and household goods (12%), as well as food and everyday goods (10%). On Green Day, it will be more profitable to take care not only of purchases, but also of protecting yourself and your loved ones - SberInsurance will offer discounts on insurance policies up to 50%.

More than planned

Profitable offers often force buyers to reconsider initial plans, especially when it comes to shopping for loved ones. More than half of the study participants (57%) at least occasionally buy more for children and other family members than they intended. At the same time, 43% do this from time to time when they find suitable offers, and 14% often.

At the same time, 16% rarely go beyond planned expenses, and 12% stick to a pre-made shopping list. Another 15% do not buy more for children and loved ones than planned.

Large purchases are often on the list of unplanned expenses. A new laptop, smartphone or home appliance can stay on the wish list for a long time, especially when the family budget is already allocated. On a Green Day, you can spend less by writing off the accumulated bonuses at the new rate. Special selections included the Jura E8 coffee machine, Sony PlayStation 5 game console, Apple Watch and Samsung Galaxy smartphone.

The study was conducted on the resources of the Rambler & Co media holding from October 29 to November 5, 2026. More than 2,000 Internet users took part in the survey. Data on shopping habits are given among respondents who are planning or considering shopping during the fall sales.