Russians annoy and alarmed intentional copying of famous brands
The intentional similarity of names, logos and packages of goods with well-known brands causes the Russians to be wary, say the results of a survey by the analytical center NAFI (Vedomosti has). For 22% of respondents, this looks like an attempt to mislead the buyer. Another 19% of respondents feel irritation, 17% - distrust of the company. Only 2% of Russians are sympathetic to this marketing move.
The intentional similarity of names, logos and packages of goods with well-known brands causes the Russians to be wary, say the results of a survey by the analytical center NAFI (Vedomosti has). For 22% of respondents, this looks like an attempt to mislead the buyer. Another 19% of respondents feel irritation, 17% - distrust of the company. Only 2% of Russians are sympathetic to this marketing move.
