Surgut showed how to develop social advertising systemically
The forum “Simple rules” in Surgut showed how to talk to young people about important things
The city’s Simple Rules Social Advertising Forum brought together federal and local experts – from representatives of NGOs and advertising agencies to teachers, students and digital platform specialists. Participants discussed how to convey important social meanings (about family, traditional values, information security) in formats that are understandable to young people, and avoid formalism.
The program included meetings with experts, a round table, master classes and showing the best social videos. A feature of the forum was the new multimedia platform “Autonomy”: creative works were presented on high-quality equipment and talked about how communication channels with the audience are changing.
Federal experts, including the president of the LIME festival Gyuzella Nikolaishvili, highly appreciated the Surgut experience: she called Surgut an example of an ideal city model that systematically develops social advertising. Confirmation of the level of local projects were victories at international festivals – in 2024, Surgut’s videos took first place in the nomination, and in 2025 they received the Grand Prix.
