The regulator estimated the risk of impulse purchases when selling alcohol through the mail
In Rosalkogoltabakkontrol do not expect the growth of impulse purchases because of the permission to sell alcohol through the “Mail of Russia”. The initiative is designed to support small wineries, said the representative of the regulator Alexander Moiseev
Rosalkogoltabakkontrol does not believe that allowing the Russian Post to sell alcohol will lead to an increase in impulse purchases. About this on the air of the program "Tamanetsev". As a result, the head of the department of strategic directions of activity of the department Alexander Moiseev said on the TV channel and Radio RBC.
That is, when the bill is discussed, and we hear such opinions that this will be a new round of impulse purchases, that is, I am sitting on the couch, wanted to buy alcohol and ordered through the Russian Post, but this is not true. If, for example, a consumer wants to drink, he will probably go and buy in the store, and will not wait for the postman for a whole day.
Moiseev explained that the bill is primarily aimed at supporting small wineries, whose products are often not represented in large cities. He cited the example of wine tourists who want to buy their favorite wine after a trip to the Crimea or Krasnodar Territory. Such products, he noted, are often not represented in large cities, including due to the high price.
At the same time, Moiseev noted that the bill does not imply a full legalization of online alcohol trade: there is a waiting period of 24 hours between ordering and receiving products.
Accordingly, we technically worked with the Russian Post. If there is a decision of deputies, the government to further promote the bill, then technically and from a control point of view, we are ready, he added.
The initiative to allow the remote sale of alcohol in Russia has been discussed for several years. In 2023, Senator Andrey Klishas proposed to legalize online trade in alcohol using a special register and identification of buyers through the ESIA. The project was not implemented.
Later, according to sources, the authorities discussed the launch of a pilot project for the online sale of Russian wine from August 2026. To do this, it was necessary to change the legislation, integrate delivery with the USAIS and develop a system for confirming the age of buyers. Against this background, sources noted that the timing is likely to "shift to the right." The Ministry of Health also opposed the online sale of alcohol, pointing to the risk of increasing its consumption.
On October 28, the State Duma removed from the agenda a bill on the sale of wine through the Russian Post website. According to sources of RBC and Interfax, the decision is due to the absence of relevant ministers at the meeting. The Chairman of the state Duma Vyacheslav Volodin during the meeting said that the representative of the government in the Duma Alexander Sinenko “works through the issue” associated with the consideration of the bill. The next day, the bill was also not included in the agenda; a new date for consideration should be determined later.
