Russians called attractive professions for romantic relationships

IT specialists, entrepreneurs and doctors were the most attractive potential partners for romantic relationships among the survey participants of the Twinby dating app and the social network for professional dating “Network”. They were chosen by 40, 36 and 34% of respondents, respectively.

Preferences vary by generation. Among buzzers, IT specialists called attractive partners 42% of respondents, among millennials – 43%. Young respondents also identified physicians (32%), while millennials identified entrepreneurs (36%) and marketers (35%).

Among the representatives of Generation X, the most popular options were specialists in the oil and gas industry (25%), financiers (23%) and lawyers (20%). Age boundaries of generations in the presented description of the study are not specified.

Zumers, or Generation Z, are commonly referred to as people born between 1997 and 2012, millennials, or Generation Y, between 1981 and 1996, and Generation X, between 1965 and 1980. These boundaries are conditional and may vary among researchers.

According to psychologist Larisa Karavaytseva, differences can be associated with ideas about the reliability of a partner, which are formed under the influence of the conditions of growing up. The IT sphere can be associated with young people with high income and freedom of choice, and the oil and gas industry, finance and law in the older generation with a stable professional position.

Participants were also asked where they found useful connections. Most often, respondents named friends and acquaintances (65%) and social networks (62%). Professional events and conferences were chosen by 40%, working environment – 31%, study – 19%. Among buzzers, the last option was noted by 28%.

In total, 1.5 thousand people from Russia aged 18 to 60 years and older participated in the survey. Men made up 49% of the sample, women 51%.

In another survey, which RBC Life told in March 2025, men most often called the most attractive for marriage employees of the financial and banking sector (35%). This was followed by representatives of medicine and veterinary medicine (33%), as well as beauty and health (25%). 22% chose IT and telecommunications, 21% chose culture and art.

The main reason for this choice, the participants of the study called attractive personality traits (41%). Appearance was noted by 35% of respondents, creativity - 19%, financial literacy - 18%, closeness in spirit - 15%.