The seller of scarves for $1 gathered queues and became a sensation in social networks. Video

The dollar scarf seller (10,000 won, or roughly $1.15) in Seoul's main market, Namdaemun, has become a local attraction and "sensation" and his manner of dealing with customers has gone viral on social media.

From the very morning to the pavilion of the seller, who is called “Uncle Sharf” or “Mr. scarf”, a queue is lined up, due to the influx of people (mostly middle-aged women), potential buyers are issued tickets with a number, and the territory is guarded by the police.

Bloggers also come to the market, who record videos and launch streams, which then gain millions of views. Attention to the seller attracted his unusual manner when working with customers: he jokingly discourages visitors from buying.

“Don't waste your money. <...> They don't suit you, the man says. And sometimes he adds, "You're spending too much money.".

"Uncle Sharf" is constantly posing for selfies with shoppers, some waiting to meet and buy up to an hour and a half. Among them is Lee Ji-hyun. “He talks so nicely. Such a man deserves success, so I came to support him and ended up buying [the scarf].

The seller, commenting on his popularity, jokes: "There is nothing interesting here.".

However, not everyone is excited about the influx of buyers in the market. The shoe trader next door is unhappy. “It attracts many people. But nobody spends money, he complains.

I am concerned about the number of clients and Mr. Scarf. In early November, the Korean newspaper Maeil Business Newspaper reported that he closed the shop for one day in order to “maintain security.” In connection with the bad weather in Seoul, he wrote on social networks to those who are going to his shop: “Beware of the rain and dress warmly.” Thank you.