76% of Novosibirsk residents call Black Friday a scam
Most people in the city do not believe in the honesty of the November sales
In Novosibirsk, 76% of residents believe that Black Friday is more a scam than an opportunity to save money. Only 13% of citizens believe in the real decrease in initial prices. This is evidenced by the results of the survey service SuperJob.
The most skeptical of sales are residents with an income of 150 thousand rubles. Among them, 84% consider discounts a scam, and only 4% trust stocks.
Attitude to sales also depends on age. Among Novosibirsk under 35 years old, 17% believe in fair discounts, 13% in the age group from 35 to 45 years old, and only 9% among citizens over 45 years old.
Despite the lack of confidence in stocks, 8% of respondents intend to make purchases during Black Friday. Another 22% have not yet decided, and 70% are not going to participate in sales.
The most popular products were clothing (27%), household appliances and electronics (19%), and footwear (17%). Smartphones and other gadgets are expected to be purchased by 6% of respondents.
In 2026, Black Friday falls on November 27. At the same time, many Russian stores and marketplaces begin sales much earlier.
Earlier, “MK in Novosibirsk” warned residents of the city about fake discounts on the eve of “Black Friday”.
