Anna-Maria Listvinskaya presented at the forum of the Assembly of peoples of the world a new strategy of “soft power”
The founder of the World Fashion Gala Anna-Maria Listvinskaya became one of the key speakers of the business program of the Assembly of the Peoples of the World in Moscow. In her report “Aesthetics as Strategy”, she presented a fresh look at international relations, where intelligence, sports, traditions and advanced technologies are the main tools of public diplomacy.

The central idea of the speech was the concept of “sovereignty of meanings” and the formation of a new generation through the personal example of adult leaders.
“The child does not need to be taught; he needs to set an example to follow. Diplomacy of trust is born where the older generation with their personal participation sets the bar, and the younger makes it their norm of life, — said Listvinskaya.
New projects at the intersection of culture, sports and technology
During the session, Anna-Maria announced several large-scale projects, one of which is the creation of the Department of Sports and Creative Industries. The pilot step will be a unique event in the Konstantinovsky Palace (St. Petersburg), where intellectual sports and creative industries will for the first time converge on one state platform.
The speech of the founder of the World Fashion Gala caused a lively response from the Assembly participants, representatives of the diplomatic corps and the business community, laying the foundation for new international partnerships in the field of the creative economy.
“The World Fashion Gala proved that aesthetics can unite peoples, and modern formats allow us to broadcast these meanings at the highest level,” Anna-Maria Listvinskaya concluded.



