More than 20% of tourist trips to Siberia accounted for the Novosibirsk region

Last year, 382 travel companies worked in the region. They served 170.8 thousand Russian tourists and 286 foreign guests. Tour operators and travel agents sold 79.2 thousand tour packages for a total amount of 18.2 billion rubles. Compared to 2024, the number of serviced Russians increased by 17.7%, and the turnover of tourist products by 26%.

Almost a third of the trips were to Russia. Among the most popular destinations were Krasnodar and Altai Krai. Tourists also chose holidays in the Novosibirsk region, the Altai Republic, Moscow and St. Petersburg.

At the same time, a significant part of the clients of Novosibirsk travel agencies went abroad. The leader among foreign destinations was Turkey - 35.7 thousand people bought tours there. Popular countries also included Thailand, UAE and Vietnam. In total, regional travel companies organized trips to 73 countries.

At the same time, the hotel infrastructure is expanding in the region. In 2025, there were 496 accommodation facilities with 15.7 thousand rooms in the region. Over the year, almost 1.5 million people stayed in hotels, hotels, recreation centers and other facilities. They spent more than 4.5 million nights in the region.

The main motive of travel for Russian and foreign guests is personal rest. At the same time, business trips form a significant share of the tourist flow.

Earlier, MK in Novosibirsk reported that the Novosibirsk region made a bet on tourists from China, India and Kazakhstan.