More than half of working Chelyabinsk gathered for November sales

More than half of the working residents of Chelyabinsk are going to participate in November sales. On purchases, they are ready to allocate an average of 18.1% of monthly earnings. Most often, citizens look at clothes, shoes and electronics. Such results were obtained by analysts of “Avito Advertising” and “Avito Work”.

52% of Chelyabinsk residents plan to participate in sales, including Black Friday. However, the specific list of purchases is not all.

17% of respondents decided on goods. Another 35% intend to study offers and make decisions based on prices. 20% are not going to buy anything, and 18% are still in doubt.

Clothing and footwear were the most popular categories, with 46% of the study participants choosing them. Electronics and household appliances are planned to buy 38%, home and interior goods - 29%. 26% of respondents are interested in cosmetics and perfumes, 22% in food.

The size of the discount is not the only criterion. For 53% of buyers, the main thing is the ratio of price and quality. The value of the discount and the final cost look at 41%. Another quarter of participants compare offers from different stores, and 20% take into account reviews and ratings.

With the costs Chelyabinsk try to determine in advance. Among those who plan to buy and have already chosen a budget, the average amount is 18.1% of the monthly salary.

Most often, sales are going to send from 11 to 20% of income – this option was chosen by 26%. Another 21% are ready to part with 5-10% of earnings. 15% plan to spend from 21 to 30%, and from 31 to 50% - 12%.

According to Roman Gubanov, the development director of Avito Work, young people are ready to allocate a large share of income for sales. In working Russians 18-24 years, the indicator reaches 25%, while at the age of 45-54 years it is about 18%.

Online advertising also influences customer decisions. This was reported by 60% of respondents. Among those who take into account advertising offers, 61% notice them on online trading platforms, 41% on social networks, 31% on search engines.