What surprised the stand of the magazine “Hunting and Fishing”. XXI century at ORELEXPO-2026

Space of meanings: why people come to the exhibition

Exhibitions of such scale as ORELEXPO, for visitors, is, above all, a unique environment for live communication and experience transfer. Here, the boundaries between generations are erased: experienced hunters share with young people the secrets of tracking and knowledge about the habits of the beast, and beginners adopt a culture of safe handling of weapons. For urban residents, this is a rare chance to touch the wildlife and its trophies without leaving the metropolis. And for professionals and industry representatives, the exhibition serves as an important platform for networking, discussion of legislative initiatives and preservation of hunting culture as an integral part of the national code.

From Subbotin's graphics to rare trophies

The visual center of the stand was an exposition built on the contrast of harsh reality and subtle art. Special attention of the guests was attracted by the animalistic graphics of the famous artist Alexei Subbotin, whose works, made mostly from nature, convey not only the external similarity, but also the nature of wild animals. The neighborhood of the graphics was an impressive collection of hunting trophies. Visitors could take a close look at the horns of the Rocky Mountains, the Trans-Caspian Urial and the majestic Tien Shan Argali. Complemented the exposition of stuffed guinea and grouse. The first issue of the magazine “Hunting and Fishing” was shown at the stand. XXI century, which allowed guests to scroll through the pages of history and see how the layout, themes and approach to covering the hunting agenda changed.

Multimedia hunting and match subscriptions

The stand worked in active engagement mode. In the video zone, guests could make a virtual trip to the hunting grounds of foreign countries. The plots demonstrated not only the excitement of mining, but also the highest level of organization of such trips, respect for local laws and landscapes. Fans of the printed word purchased fresh and archival issues of the magazine. And for a subscription to the community “Hunters.ru” in Vkontakte received an exclusive branded merch – sets of fireplace matches. Also on the site there was a point of registration of a subscription to the magazine “Hunting and Fishing”. XXI century" and the newspaper "Moskovsky Komsomolets.

Ethics in the frame: round table "Photography and hunting"

The key event of the business program was the round table, moderated by the editors of the magazine. The discussion touched on deeper themes: What makes wildlife photography truly powerful? How to choose an angle to convey the scale, and not just fix the fact of production? Experts have analyzed in detail the rules of ethical photography of trophies. Summing up the work of the site, the editor-in-chief of the journal Pavel Gusev outlined the philosophical and practical mission of the publication in modern realities: Today, hunting is not just prey, but a complex ecosystem of knowledge, ethics and colossal responsibility.

The hunting community today is open, educated and focused on dialogue. And the exhibition is a place where, through graphics, photographs and live communication, a new understanding of hunting is born - as a service to nature.