Tuesday, November 10, 2026Moscow
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Black Friday is waiting for Ivanovo residents this week

The basic principle is to buy something whose price you know.

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Black Friday is waiting for Ivanovo residents this week

Sales will start on November 12, and on parts of marketplaces will last until December. Financial consultant Alexander Pateshman told how to distinguish the real benefit from a marketing ploy.

The basic principle is to buy something whose price you know. If the phone usually costs a certain amount and it is given an honest 10-20 percent, it is a sale. When the price is first raised, and then lowered to the previous level, there is no savings. It is worth checking the categories of cashback in banking applications for the next month, including relatives’ cards, if you do not have an increased percentage on marketplaces. When planning a purchase in a network store, it is useful to compare offers on marketplaces: there the delivery is often free, whereas the direct logistics of the store costs money. When ordering large equipment like an oven, a discount of three thousand easily overlaps five thousand for delivery, so it is more profitable to take the same brand through an intermediary.

Goods of the nouneime category are not recommended. The dress, allegedly worth 30 thousand and selling for two at a discount of 95 percent, is a typical cheat: the real price is unknown. This is especially common in Chinese products under their own brands. There is no 90% discount on basic items like milk.

Marketplaces attract customers with low prices for essential goods, but they reach the rest of the range. Current prices are useful for comparison on Black Friday.

Source: Московский комсомолец ↗

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