What viewers choose: Belarus hosts second wave of research into TV habits

Media Measurer continues to conduct a sociological study of the TV habits of Belarusians, the correspondent of the Minsk-Novosti news agency reports.

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The first part of the social research took place from March 1 to April 30, the second began on September 1 and will end on October 30, 2026. This time, the survey covers not only citizens, but also residents of rural areas, which will give a more complete picture of the television habits of the population of the country.

The results of the study will be used to build a television panel – a specially formed group of households with the help of which real TV viewing is studied: which TV channels and programs viewers choose, how their preferences change over time. This will help improve the quality of domestic television, make it more interesting and competitive.

Media Measurer urges Belarusians to take part in this social research: each answer is important for the formation of an objective overall picture. Interviewers work in branded vests and always have IDs with them. Experts talk to residents of cities and rural settlements and ask questions about how and what they watch on TV. As noted in the organization, the survey is devoted exclusively to television viewing. For security reasons, it is important to remember that the interviewer does not ask for bank details, passwords, SMS codes or money. The anonymity of study participants is guaranteed.