The expert analyzed how the appearance of Christmas decorations changes the behavior of buyers

The appearance of Christmas decorations on the shelves in the fall affects consumer behavior in two ways. This was told by the expert of the Stolypin Institute for Growth Economics Oleg Nikolaev.

On the one hand, buyers can calmly and slowly choose products, compare and use shares. Spending money in installments is easier than paying the entire amount at once.

On the other hand, there is a risk of satiety. By the beginning of the holiday, the mood may disappear too early.

The way out, according to the expert, is simple: to expand the range gradually. Start with goods for comfort, and closer to winter add traditional gifts. Everything is important measure, clarifies the specialist.

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