Figures of the Koto-Quest "Yoshkina Cotofamily" changed their clothes for Sber Day
On the eve of Sber Day and the 185th anniversary of the bank, seven figures of the city quest “Yoshkina Cotofamily” are decorated with festive green accessories created by the hands of employees of the Sberbank branch in Mari El.
The renewal of the art project beloved by citizens symbolizes Sber’s contribution to the development of the region.
The Yoshkina Cotofamily project is a gift to the city for the 440th anniversary of the capital Mari El. It is symbolic that the family of kitten figurines appeared in the Year of the Family. Each kitten has a name and character, a modern image, its unique concept, personifying the object next to which it is located, and is also the guardian of the well-being of the inhabitants of Mari El. Seven kittens are the seven wonders of Yoshkar-Ola.
The quest combines a walk around the city and digital services: when hovering the camera on the figures through the 2GIS application, each participant of the new hiking tourist route will find information about the project, its authors and participants, learn the points of placement of figurines in iconic places of the city, the names and stories of each kitten.
