Pskov Region Investment Development Fund develops promtourism as a business support tool

The Investment Development Fund of the Pskov region presented the booklet “Industrial tourism of the Pskov region” at the Investment Forum of hospitality in the regional government. About this "MK in Pskov" reported in the Fund.

The booklet is distributed at business events and helps businesses to express themselves: on its basis, you can form industry routes, launch joint programs and assess the effect of each visit. The current version contains information about 15 enterprises in the region.

How it works in practice, showed a working trip to Sebezh: the Foundation staff visited the participant of the booklet - the Confectionery House "Sebezhanka", which produces handmade gingerbread products.

The project is a little more than four years old, but it has already been expanded to 400 square meters: two tasting halls and production facilities were added, a gingerbread shop was equipped, and the Museum of Confectionery Art was opened. The specialists of the Foundation got acquainted with the full production cycle and visited the museum, and discussed further development, support and promotion options with the management of the enterprise.

As noted in the Fund, promtourism is not only excursions, but also attracting personnel, new connections, customers and recognition.