Kaluga region will help local producers

The Kaluga region is expanding opportunities for local producers to make their products appear more often in the regional retail chains. Among the main support tools are subsidies for the purchase of trade pavilions, promotion of regional brands and direct negotiations with stores.

Governor Vladislav Shapsha told about the ongoing work. Residents often ask why, given the availability of quality dairy, meat, vegetable and bakery products in the region, their choice in stores remains limited.

One of the demanded measures was the compensation of part of the cost of buying non-stationary retail facilities. Thanks to the program, 70 such points have already been purchased, and the amount of funding has been increased fivefold. At the same time, the need for new facilities remains.

In addition, local goods are promoted through the competition “Buy Kaluga” and the regional quality labeling system “Kaluga product”. New businesses are being invited to participate. Meetings are also held with representatives of retail chains, where Kaluga suppliers can directly agree on cooperation.

The head of the region stressed that increasing the presence of local products in stores is important not only for manufacturers and buyers. It also contributes to the preservation of jobs, strengthening food independence of the region and increasing tax revenues.

As told earlier “MK in Kaluga”, Kaluga products became more on the shelves of stores.