Holding "Levsha" is 82% of the total audience of the Tula region

The Tula media market has formed a tradition: publications love to boast about their positions in all kinds of ratings. But in fact, there was a paradoxical situation. Popular counters cover only a fragment of the real picture, passing it off as full. And it works more as an advertising technique than as a serious analytical tool.

An illustrative case is the LifeInternet counter. It once served as a key benchmark for the industry, but now there is a gap in its methodology: the Zen audience is not taken into account at all.

Following him, a rating appeared that measures the success of the publication solely by the metrics of the Zen channel. And instead of cultivating a loyal core of readers, editorial boards sometimes use resources to adjust to someone else’s methodology for the sake of a “beautiful figure.” Some media outlets go even further, stealing content from foreign sources through banned social networks.

It is important to understand that people read where they are comfortable. The true reach and influence of a modern publication is a complex puzzle, assembled from different fragments: the core of a regular audience, search traffic, transitions from news aggregators.

Media holding “Levsha” is 82% of the entire Internet audience of the Tula region. We rely on the data of Yandex Metrics, which, unlike fragmentary ratings, gives a complete picture. It takes into account all channels of traffic to the site: search results, news aggregators, Zen and direct visits to a loyal audience.