Cognitive overload and store price games: how the sales season hits the nervous system of buyers

The pursuit of profit in the period of total sales often turns into a serious deterioration of health. The need to analyze promotional codes, logistics conditions and hundreds of prices creates a huge burden on the brain. About this "Gazeta.Ru" told practicing psychologist, candidate of psychological Sciences Julia Slobodchikova.

Shops turn shopping into a kind of game, artificially creating a sense of time. The psyche perceives this as a threat, which is fraught with acute neurotic reactions, including panic attacks. Stress factors are divided into objective, such as inflation and unscrupulous marketing, and subjective, such as the habit of comparing yourself to others or catastrophizing situations.

The psychologist emphasizes that throwing between different sites only deplete the nervous system and provoke irrational impulses. The way out is the use of modern technologies: AI assistants in search engines take on the routine of comparing prices and help place an order. To keep shopping pleasant rather than stressful, the expert recommends making clear shopping lists, staying within the planned budget, and applying the pause rule to consider the feasibility of each purchase before pressing the payment button.