The Regional Public Chamber acted as a partner of environmental action in the Botanical Garden of Krasnodar

The All-Russian Cleanup Day, which is traditionally held in the second half of September, attracts more and more attention every year. This initiative brings together representatives of dozens of companies, which, within the framework of their social programs, organize collective subbotniks, visits to natural areas and actions to clean up urban areas from garbage.

This year, one hundred and fifty corporate volunteers from eleven leading companies of the region joined the Saturday, timed to coincide with the All-Russian Cleanup Day. The participants cleaned eight sites of the Botanical Garden from household garbage, collecting more than four hundred kilograms of various plant residues.

The event was held with the support of the Southern Council for Corporate Volunteering (USCV) and the All-Russian Society for Nature Conservation, and the partner of the action was the Kuban State Agrarian University, the regional branch of the Russian Union of Industrialists and Entrepreneurs together with the Public Chamber of the Krasnodar Territory.

According to the organizers, over the past three years, the number of enterprises involved in corporate volunteering has increased by more than forty percent, and the total area of cleaned areas has reached record levels. At the same time, the All-Russian Cleanup Day not only acts as a tool for improving the environmental situation, but also serves as an important factor in strengthening corporate culture, demonstrating a systematic approach of business to solving social problems.

- Corporate volunteering in the region is part of the business strategies of companies and accumulates like-minded people. It is gratifying that so many companies and organizations that share the values of corporate volunteering and sustainable development responded to this environmental initiative, Alisa Andreeva, a participant in the environmental campaign, chairman of SSCW and the economic commission of the Public Chamber of Kuban, shared her impressions.

She is convinced that corporate volunteering creates positive changes for employees, companies, and society, and volunteer activities such as environmental actions in the Krasnodar Botanical Garden create conditions that contribute to solving social and environmental issues in the region, as well as further development of corporate volunteering.

Indeed, today corporate volunteering is becoming an important tool for sustainable business development. When employees step outside the office to work together toward a common goal, it strengthens team spirit and builds a sense of belonging to something more than daily tasks.

The ecological action in the Krasnodar Botanical Garden is a vivid example of how local initiatives can bring measurable benefits. Participants not only improve the state of urban green spaces, but also gain new skills, meet colleagues from other departments and departments and see how their efforts directly affect the quality of life in the city and the region as a whole.

For companies, such events serve as a way to strengthen their reputation and show their social responsibility not in words, but in deeds. It also helps attract new employees who share sustainability values and reduce staff turnover by increasing the loyalty of existing teams.

As Alisa Andreeva noted, for corporate volunteering to develop further, it is important to build a systematic approach, including regular actions, support for initiatives from below, as well as an honest assessment of the results. Participation then becomes a familiar part of the work culture, rather than a one-off event, and benefits everyone from the individual to the community.

The All-Russian Cleanup Day, the largest corporate Saturday in the country, is held by the organizers for the seventh time. This year, environmental events as part of the action took place in thirty cities of our country, covering the territory from Vladivostok to Kaliningrad.