Leaders of health tourism of Russia and Belarus will meet in Moscow to exchange experience

The National Tourism Agency together with the Association of Health Tourism and Corporate Health and the Republican Union of the Tourism Industry today, September 28, will hold an international practical conference of the Club of Leaders of Health Tourism “Dialogues of Skills”. Experience of sanatorium and resort organizations of Russia and Belarus”. The event will be held on the territory of the Embassy of the Republic of Belarus in Moscow in the format of an open dialogue. Details sb.by reported in the press service of the National Agency for Tourism.

The key topics of the conference will be the vectors of development of the sanatorium and resort sector of Belarus and Russia, the increasing role of sanatoriums in the tourism industry, as well as issues of effective management and medical technologies, which will be shared by the heads of leading health resorts of the two countries. In addition, participants will discuss modern approaches to marketing, sales and digital promotion of health tourism services. Representatives of Belarusian and Russian health resorts will join the event.

- As part of the joint event, it is planned to sign a cooperation agreement between the National Tourism Agency of Belarus and the Association of Health Tourism and Corporate Health. This will allow to build a more productive interaction between the sanatorium and resort industries of the two countries, Maria Streltsova, a specialist of the department of digitalization and information support of the marketing and external relations department of the National Tourism Agency, noted.

She noted that the practical conference will set the tone for the upcoming annual event, important for the entire professional community - the Forum "Investments in the development of a healthy country." Numbers. Facts. Opportunities-2026, which will be held on September 29-30, 2026 in Moscow at the Congress Center of Sechenov University. The program includes several thematic sections covering the improvement of labor productivity and operational efficiency of sanatoriums, the introduction of modern medical technologies, PR and marketing issues, as well as the formation of a health-saving environment and the development of new models of resort business. The final event of the day will be the solemn ceremony of awarding the winners of the competition “TOP-5 health resorts for customer orientation”.