“Marketing trick”: two-thirds of Pskov consider “Black Friday” a scam

The main sale of the year is approaching, but Pskovis are in no hurry to shops. According to a recent survey by SuperJob, conducted in late October, 68% of citizens believe that “Black Friday” is more a divorce of customers than a real opportunity to save.

Only 9% of respondents believe in an honest price reduction. The sociological section showed interesting patterns: the younger and more feminine the audience, the higher the confidence in stocks (among women and youth under 35 years of optimists 12% and 15%, respectively). But the wealthy Pskov with an income of 150 thousand rubles and citizens of the older generation were the most astute skeptics.

Despite total distrust, 9% of citizens still intend to succumb to temptation. The average check of “discount hunters” will be 16 thousand rubles. Most often, Pskov residents plan to upgrade their wardrobe (24%), buy household appliances (15%) or shoes (13%). The remaining 74% of residents of the city prefer not to go to shopping centers on this day.