Marketer Ponomareva revealed schemes of deception of buyers in the season of sales

During the sales season, stores often inflate initial prices to create an illusion of benefit for customers. This was stated by marketer and economist Elena Ponomareva in an interview with NEWS.ru. She advised to check the value of the goods, which was set a few weeks before the start of the campaign.

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Sales season is a time when stores promise discounts of up to 70-90%. Sometimes the buyer gets a really good offer, and sometimes only an illusion created by marketing tools. One of the common techniques is artificially inflating the value before selling. As a result, the discount looks impressive, although the actual price does not change.

“Therefore, the first advice to the buyer is not to focus on crossed-out cost. It is more important to check how much the goods cost a few weeks before the action, Ponomareva said.

The expert noted that another often used method is the creation of artificial scarcity. Countdown timers and notifications that only two copies remain create a sense of urgency for consumers. She also urged caution about “two for the price of one” shares and large discounts on consumer goods, as they stimulate increased purchases, but do not always lead to real savings.