Marketplace from Belposhta: how the Belarusian platform competes with foreign players and what are its advantages

Belposhta has launched its own marketplace, which has logistics capabilities, infrastructure and coverage of the population of Belarus. How successful is this project and is it promising in the face of fierce competition with large foreign online stores? On the air of the program “Economic environment” on the TV channel “Belarus 1” told the General Director of RUE “Belposhta” Svetlana Yurkevych, writes sb.by.

The project can indeed be considered promising, since the whole world is developing in this direction, Svetlana Yurkevich emphasized. The Belarusian version is more like a transformation of what was in the country: previously there was its own Internet platform where postal products were sold. Now it has turned into a platform with a wider range, this direction is actively developing and gaining momentum.

The trade turnover of this platform is almost 3 million (Belarusian rubles). - Editor's note. This is Belposhta’s own platform, where manufacturers are located. About 60% of them are Belarusian. In addition, our advantage is the delivery of the “last mile”. This also attracts sellers, Svetlana Yurkevich noted.

At the same time, a resident of the capital and a buyer from a remote village buy goods at the same cost. The price is indicated on the marketplace and does not change.

- From an economic point of view, this direction is not unprofitable. First, a subscription fee is charged when the supplier and manufacturer place goods cards. Secondly, the delivery of orders to each settlement is carried out on a fee basis, she said.

The general director of RUE Belposhta added that three or four sellers come to the site every day. According to her, in total, more than 500 sellers and more than 38,000 product cards are registered in the online store:

- We have our own content, including consumer goods and clothing. We cooperate with light industry enterprises, industrial enterprises, deliver goods to each locality. It's interesting to the manufacturer.

Automatic sorting, post office, data protection. Ministry of Communications - on the digital transformation of postal services