VTB survey: a quarter of CFD residents make large purchases at sales

More than half of the residents of the Central Federal District (excluding Moscow and the Moscow region) plans to make a large purchase in the amount of 30 thousand rubles before the end of this year, and a quarter - at November sales. Half of respondents said that their plans for such purchases have not changed, and 28% of respondents decided to buy before the new year what they planned to buy next. These are the results of the VTB survey.

Sales have become a significant factor in purchasing decisions. A quarter of residents of the Central Federal District are waiting for Black Friday to make a purchase, and 43% already monitor prices and want to know in advance whether the discount will be really profitable. At the same time, 18% do not focus on stocks and make a decision regardless of sales.

Most often, from large purchases, residents of the middle lane choose laptops and smartphones - 37% of respondents, TVs and audio equipment - 27%, small household appliances - 24%. Also in the list of popular purchases - large household appliances, including refrigerators - 23%, furniture and tours - 20%, clothing and shoes - 21%, building materials - 16%, and cars - 5%.

Most buyers of the Central Federal District are ready to spend on large purchases until the end of the year up to 50 thousand rubles – 43%, another 38% – up to 100 thousand rubles.

Among those who plan to buy a car, 29% will try to close the deal before January 1. 43% will choose a model with a capacity of up to 160 hp, so as not to overpay for an increasing recycling fee. 29% of potential car owners of the Central Federal District plan to postpone the purchase until next year and monitor the dynamics of prices.

For large purchases, residents of the CFD regions mainly plan to use savings on a card or account - 42%. 41% of respondents named current income as the source of financing for their large purchases, 24% – installments and payment services in parts, and a credit card – 19%.

November sales remain an important driver for large purchases: almost a quarter of Russians plan to take advantage of Black Friday offers. At the same time, consumers are becoming more rational, said Pavel Tulubyev, Head of VTB’s Transactional, Salary and Savings Products Department.

The survey was held in October 2026 among 1,500 Russians aged 18-65, residents of large cities. In some questions, several answers could be selected.