Penza projects won the award “Route of the Year”

The tourism potential of the Bekovsky district of the Penza region was highly appreciated at the federal level for the second time this year. In the spring, the local project was noted at the Tourist Cities award, and now two initiatives of the Tourist Information Center of the district have won awards at the XIII All-Russian Route of the Year Award. The award ceremony was held in Nizhny Novgorod, where the jury received 372 applications from Russia and Belarus.

The main triumph is the first place in the nomination “Best gastronomic route” in the program “All the sweet in Bekovo”. The tour is in great demand: for eight months of 2026 it was attended by more than 3,5 thousand people, which is much more than for the entire previous year.

Guests are offered to taste local sweets, visit the Penza Maple Warms with tea and inspection of the production. Also in the program is an interactive tour of the noble estate, a master class on souvenirs and a visit to the local history museum.

Silver in the nomination “The best idea of the route” went to the project “From the estate to the table in the village of the XIX century”. The organizers are sure that there is a lot of interesting things hidden in small towns of the region, and the main thing is to be able to present it vividly in order to attract new guests.