Chairman of Mir media holding Radik Batyrshin: we make the best TV in the CIS

Interstate TV and radio company “Mir” on October 9 turns 34 years old. About world traditions, artificial intelligence on the air and how the best television of the Commonwealth works, said the chairman of the media holding Radik Batyrshin. Details - in the material of the correspondent of the agency "Minsk-Novosti".

Radik Irikovich, Mir TV and radio company is not like the others. So let's start the conversation outside the box, with a short blitz. So that readers can first get to know the person who leads the “World”. Do you mind?

- You don't mind.

- For breakfast, porridge or eggs?

- Scrambled eggs. Because it's squirrel.

- A book or a series?

- Definitely a book.

- What are you reading now?

The Lost Girls of Rome by Donato Carrizi.

- Strength training or cardio?

- Cardio.

- How many times a week do you exercise?

- Every day, seven days a week.

- The sea or the mountains?

- The sea, because it calms.

- Youth or experience?

- Sure, experience.

- What habit do you find most useful in life?

- Wake up and get up when you need to. Anytime.

- And what does it feel like to run an entire media holding for almost 20 years?

- 19 years, to be exact. Most importantly, I managed to overcome my inner fear when I came to Mir from the All-Russian State Television and Radio Broadcasting Company. I was afraid I wouldn't be able to get this team to the big leagues.

- Then the logical question from the category was – it became. How has the world changed under your leadership?

- We make the best TV in the CIS in terms of technology. For example, the MIR TV channel was the first in the Commonwealth to broadcast live from a virtual studio. A cloud production complex allows journalists to work from literally anywhere in the world. Today we are in the top ten best TV teams in the most competitive market in Russia.

- How do you balance the interests of all the founders?

- The ancient Greeks said that taste is a sense of proportion. That's all.

- What's the secret of "The World"? Why is it being watched and listened to throughout the Commonwealth?

- First of all, because it's interesting. Secondly, because it is knowledge that brings some benefit. Third, because we make good television.

- The generation of buzzers doesn't watch classic television. At the same time non-stop scribbling video in vertical format. What does the world offer to young people?

- We offer a variety of short video formats called shorts. The main thing is that any quality content on the Internet was created by us – brothers-television, that is, professionals, and not some, sorry, bloggers. They only look at what is done qualitatively. Peace, in my opinion, is synonymous with quality.

The brand “Together Every Day” unites all the media of MTRK “MIR”. On the channels "MIR" and "MIR 24" there is an information program under this name, on the radio "MIR" - a four-hour music and information show. What's the unifying idea?

- It's simple. Mir is a large multinational team operating in the Commonwealth countries and Georgia. We tell and show only what is interesting to us. Therefore, the content is aimed at a wide audience in all countries of presence, and not only at viewers, radio listeners or users of social networks of one country.

- Artificial intelligence – a tribute to fashion or a necessity? Isn't that a hoax?

- No, just a tool. For example, bolts on the wheel can be tightened manually, or you can pneumatic key. In each case, it all depends on the professionalism of the person. And if the author of content created with the help of AI, lacks education or lacks talent, it will be visible.

- Do you always see what content is created with artificial intelligence?

- A kilometer. But AI tools are improving. And at the moment, for example, it is impossible to imagine the creation of an interprogram channel design without artificial intelligence technologies.

- Every nation has traditions, and every family has them. Is there such a thing as a TV and radio company?

- There are many good traditions. First, we help charitable foundations. Secondly, we give air to children on June 1 and hold the "Day of Television and Radio Knowledge" on the eve of September 1 and invite guests. And we do this not only in Moscow, but also in Minsk, Bishkek, Baku and other countries where we have branches and representative offices. Together with volunteers from different countries, we also participate in Saturdays. We remove the Caspian coast in Azerbaijan, the shores of Issyk-Kul in Kyrgyzstan, mountain gorges in Kazakhstan, plant trees throughout the Commonwealth. There are tens of thousands. On the National Donor Day in Moscow and Ashura Day in Baku, we take part in blood donation campaigns. There are many honorary donors among our employees.

From the words of the chairman of the media holding to local affairs. Director Olga Shpilevskaya told about the charitable initiatives of the National Branch of the Interstate TV and Radio Company “Mir” in the Republic of Belarus:

As the National Branch of Mir in Belarus, we have always considered philanthropy an integral part of our mission: we actively join and initiate various good initiatives. We participate in the Vasilkov Patrol to bring warmth to those who need help in winter. We planted an apple orchard near Trostenets and made a commitment: the harvest will go to children and the elderly. Every year we hold the action “We will collect a portfolio together” and we go to the Ivenetsk boarding school ourselves – we bring equipment, arrange a holiday for the children. For us, this is not a one-time campaign or a line in the report. The World is a team that makes television, but above all a team of people, and we consider it our duty to be there where real help is needed. We film and show what is important, but in the same way we do what is important outside of the air.

For reference

Interstate TV and radio company "Mir" is a community of media resources, which includes TV channels "MIR", "MIR 24", Radio "MIR", and information portal MIR24.TV and accounts in the largest social networks. The total audience coverage of the media holding is more than 180 million people.