Sales of antidepressants in Krasnodar region increased by 51%

Pharmacy sales of antidepressants in the Krasnodar Territory in January-July 2026 increased by 51% in monetary terms and 40% in physical terms. For seven months, residents of the region purchased 651.5 thousand packages of drugs for 674.1 million rubles. This was reported by Kommersant-Kuban marketing agency DSM Group.

For the same period of 2025, 466.6 thousand packages of antidepressants were sold in the region for 445.4 million rubles. Thus, during the year, sales increased by 184.9 thousand packages, and the amount of expenses increased by 228.7 million rubles.

By the share of sales in monetary terms, the Trittico brand leads with an indicator of 11.3%. In second place is “Velaxin” with a share of 11.2%. Next are Cipralex and Duloxent – 10.5% each. The five leaders are closed by Fevarin with an indicator of 7.2%.

The growth of pharmacy sales of antidepressants was recorded in other regions of southern Russia. In the Rostov region, the indicator in monetary terms increased by 41%, to 398.9 million rubles, in the Stavropol Territory - by 44%, to 175.8 million rubles, in Adygea - by 34%, to 41.9 million rubles.

Specialists associate the dynamics with more frequent detection of diseases, the transition to long courses of therapy and a decrease in the psychological barrier before going to a psychiatrist. Doctors also note that patients are getting younger, and warn about the dangers of self-treatment.

Krasnodar took 57th place in Russia in terms of salaries, Novorossiysk took 44th place.