Russians are inspired by loved ones more than by stars and heroes of books.

T2, a Russian mobile operator, and the book service Litres found out who Russians are equal to and what qualities they value in their idols. Most often, role models are family members, artists and fictional characters. At the same time, young people are actively looking for landmarks among famous personalities and loved ones, and with age the importance of the family increases. At the same time, the favorite male character was Sherlock Holmes, the female – Scarlett O’Hara.

According to the survey, 63% of participants have or have previously had a role model. Most often, respondents note parents and relatives as a guideline (22%). In second place – actors, musicians and artists (15%), the third – the characters of books, films and TV series (10%). Another 9% of respondents take an example from friends, and 8% focus on the image of themselves in the future, which they aspire to.

Young people are more actively looking for role models: 68% of 18-24-year-olds have them. At this age, artists and family members are equally often inspired by 19%, but over the years the importance of loved ones increases: in the group of 35-44 years, they are equal to 27%, and among 45-54 years old - 28%. Among idols, Russians are most attracted to the qualities they would like to develop in themselves (21%), life experience (20%), as well as the proximity of values (14%) and the ability to overcome difficulties (13%).

Literary heroes especially value strength of character and perseverance (23%), loyalty to their principles (12%), courage (10%) and inner freedom (9%). Among the favorite male characters are Sherlock Holmes, Count of Monte Cristo and Eugene Onegin. Among the female images leading Scarlett O’Hara, Margarita, Jane Eyre, Tatiana Larina and Elizabeth Bennet.