The Russians called the most desirable purchases at sales

Shoes, outerwear, as well as a dressing room “base” plan to buy Russian women on the upcoming sales. The results of the study were shared by the Lady Mail.

Thus, 19% of the survey participants plan to purchase shoes during seasonal discounts. Another 16% want to buy outerwear and basic clothes. 9% of respondents named bags, 7% – clothes for holiday events, and 5% – sports and business clothes.

At the same time, 21% of the study participants were not able to choose the desired positions. In addition, 2% of respondents offered their own options, such as underwear, jackets, fur coats, jewelry and accessories (such as gloves).

It is noted that a clear strategy for the purchase of the Russians do not have.

For almost half of the participants (48%), the decision to purchase goods will be made directly at the time of sales, and directly depend on the amount of discounts offered.

As for women who like to plan ahead, about one in six (16%) of them will decide to buy several simple but necessary things. A little less, 15%, prefer to spend on one expensive, but very good thing, and another 12% want to collect a wardrobe from several things, but from different directions.

Women are less likely to choose ready-made, thoughtful sets of clothes. Only 3% like to wear one main thing with suitable accessories, and another 3% prefer full images of several things, and 2% have come up with their own combinations.

The survey, which was conducted on October 20-30, 2026, covered 3,496 adult citizens from all regions of Russia.

The Russians were told how to choose jeans for every day.

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