Russian women admitted to regular contacts with " air " in life

About 74% of Russians faced with “air”, according to the results of the survey, which refers to RIA Novosti.

38% of participants say that such people disappear at the first difficulty. Among other traits, respondents cited beautiful conversations about feelings (35%) and large-scale plans for the future, followed by no real action (34%).

“Air” is a colloquial designation of a person who talks a lot, boasts, makes grandiose plans and promises a lot, but does not back up words with actions. The term was among the contenders for the title of word of the year according to the portal “Gramota.ru”.

The list of candidates also included the words “niche”, “vibcodite”, “generate”, “dopamine” and “prime era”.

Meanwhile, the Collins dictionary called the word of 2026 the English term mogging - in the Russian-speaking environment it is also transmitted as "mogging" or "to bend". It denotes superiority over someone or something, including appearance, status or other characteristics.