Saransk marketers stopped promoting offline advertising

In the first half of the year, the growth of costs for offline advertising among the largest advertisers of Saransk slowed more than 2.5 times. Budgets flow into digital channels, and the overall economic situation also influences the decision.

The first place was taken by RWB (Wildberries and Russ) with a budget of 27 billion rubles and an increase of 64%. “Sber” after many years of leadership fell to second place – 20.6 billion rubles. On the third rose Ozon – 16.5 billion, on the fourth Alfa Bank – 14 billion.

Notably increased offline advertising sports products, computer equipment and software, Internet services, social projects and communication. The costs of educational services, household appliances and insurance services were most severely reduced.