The share of Russians over 35 who watch videos about goods and services before buying

The social network Odnoklassniki conducted a study among users in the age group over 35 years in Russia and found out how the video format affects the choice of goods and services, and respondents also told how to treat video advertising, videos from bloggers. This is reported by the press service of the social network.

According to the survey, 29% watch videos about products and services before buying often, another 31% do it occasionally, 20% do it rarely, and 21% never. It is noted that most often the video helps when you want to see the product “live”, as reported by 34% of respondents, or compare several options – this was preferable for 32% of respondents. For 18% of respondents, videos are important if the purchase is expensive or meaningful, and 16% choose videos when there is no time to read long descriptions and instructions.

According to the results of the survey, customer reviews in video format are most trusted - 37% of respondents chose them. Respondents also identified analysis lasting from 5 to 15 minutes and short videos and clips lasting up to 1 minute. In addition, it was found that most of the video about a product or service respondents trust real buyers – 65%, experts and authors trust 16%, and the official brand or store – 14% of respondents.

The credibility of the video is most affected by the presence of real feedback and comments on the case (31%), as well as the importance of demonstrating the product in the case (19%) and honest pros and cons (19%). The most comfortable duration of video advertising respondents called up to 10 seconds, as told by 50% of respondents. Another 18% found the format convenient for 10-20 seconds, while 19% are ready to watch ads for 1-3 minutes if it is a review or instruction.