Only 9% believe in fair discounts on Black Friday

Most Tula residents are skeptical about the Black Friday sale and consider it more a way to mislead buyers. According to a survey by SuperJob, only 9% of citizens believe in an honest price reduction, while 68% perceive the action as a fraud. Another 23% of respondents found it difficult to assess.

Women are more likely than men to trust discounts at the November sale: so answered 12% of women and 6% of men. Confidence levels also decline with age. Among Tulas under 35 years old, 15% believe in the honesty of discounts, in the group from 35 to 45 years old - 9%, and among residents over 45 years old - only 6%.

Respondents with secondary vocational education trust the sale somewhat more often than holders of higher education. The most skeptical were the survey participants with an income of 150 thousand rubles a month: 76% of them consider “Black Friday” a fraud, and only 4% believe in the real decline in prices.

Purchases during the sale are going to make 9% of Tula. Another 74 percent said they did not plan to purchase goods during this period. Among residents under 35 years of intention to buy something reported 10%, among older respondents – 5%.

On average, Black Friday participants expect to spend 16 thousand rubles. Most often in the list of alleged purchases there are clothes - it was chosen by 24% of respondents, household appliances and electronics - 15%, and shoes - 13%. Another 10% plan to buy smartphones and gadgets. Cosmetics and products for children were named by 5% of respondents.

The SuperJob survey was conducted from 16 to 30 October 2026 among the economically active population.

Earlier, “MK in Tula” wrote about the law on platform economy that came into force on October 1. According to the new rules, marketplaces cannot, without the consent of sellers, include their goods in shares or punish for refusing to participate with a rating reduction and fines.