Trading networks began to request more personal data from the Bryants

When registering and updating loyalty cards, some retailers began to request an expanded set of personal information from customers. In addition to the phone number, in some cases, you need to specify the address and other information.

Representatives of the companies explain the collection of data by the need to conclude and execute a sales contract. The obtained data can also be used to analyze consumer preferences and create a portrait of a typical customer.

At the same time, questions about how reliably retail networks protect the collected information and whether the possibility of its leakage is excluded remain relevant.