Tula will spend on “Black Friday” a fifth of the salary

Half of the working residents of the Tula region (50%) plan to participate in November sales, including Black Friday. On average, those who have decided on a budget are willing to spend about 20% of their monthly salary on purchases. This is evidenced by the results of the study of Avito Advertising and Avito Work, which involved 10 thousand Russians, told “MK in Tula” in the press service.

21% of the respondents have already decided on purchases, another 29% are going to study offers. At the same time, 22% have not yet made a decision, 13% can make a purchase with a favorable offer, and 15% do not plan to participate in sales.

When choosing goods, residents of the region primarily pay attention to the size of the discount and the total cost (40%), the price-quality ratio (39%), as well as the opportunity to purchase a long-desired thing (37%). Another 25% compare prices at different sites.

The most popular category was clothing and footwear (47%). Also, Tulaks plan to buy electronics and household appliances (36%), household goods (32%), cosmetics and perfumes (19%).

On average, participants who have decided on a budget are ready to allocate 20.1% of their salary for purchases. Most often we are talking about 5-10% of income (26%) or 11-20% (22%).

According to Roman Gubanov, Development Director of Avito Work, young specialists aged 18-24 years are ready to spend about a quarter of their monthly income, while among Russians aged 45-54 years this figure is 18%.

The choice of products is also influenced by online advertising: 78% of study participants take it into account to some extent. Among working residents of the Tula region, 14% consider advertising to be one of the main buying factors, 33% take it into account along with other conditions.

Most often, respondents notice suitable offers on online trading platforms (58%), social networks (37%) and search engines (27%).

Yakov Peysakhzon, Director of Avito Advertising and Strategic Partnerships, noted that during sales, advertising helps businesses attract the attention of buyers who compare prices and look for the right goods.

Earlier, “MK in Tula” wrote about the law on platform economy that came into force on October 1.

According to the new rules, marketplaces cannot, without the consent of sellers, include their goods in shares or punish for refusing to participate with a rating reduction and fines.

Also, sites should disclose the principles of algorithms for the promotion of goods.